Author Archives: Krista Gilbertson

Dec. 09

Four PR Trends to Implement in 2023

2022 was a pivotal year for communications pros as the industry faced ongoing challenges for engaging with media and clients in a hybrid world. Going into 2023, new challenges and opportunities will undoubtedly exist. As the business landscape evolves, here … Continue reading

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Aug. 31

The ABCs of DEI

As more American companies embrace dedicated Diversity, Equity and Inclusion (DEI) initiatives, they’re baking it into everything they do. From efforts by fast-food chains to increase diverse franchisee ownership of U.S. restaurants through low-interest loans, to a freight transporter in … Continue reading

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May. 12

PR During Unprecedented Times: 3 Tips for Media Outreach

As PR pros continue to work closely with clients during a time of consistent change and an era of historical events, they face new challenges that come with garnering media coverage in the new reality of life in 2022.  Below … Continue reading

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Mar. 21

Timing Is Everything: The Dos and Don’ts of Launching Client Campaigns During A Tragedy

When preparing to make a client announcement, it’s critical to stay up-to-date on major news headlines leading up to and the day of to ensure it is tastefully done and positioned for optimal positive impact. Suppose your client’s press release … Continue reading

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