Author Archives: Krista Gilbertson

Aug. 31

The ABCs of DEI

As more American companies embrace dedicated Diversity, Equity and Inclusion (DEI) initiatives, they’re baking it into everything they do. From efforts by fast-food chains to increase diverse franchisee ownership of U.S. restaurants through low-interest loans, to a freight transporter in … Continue reading

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May. 12

PR During Unprecedented Times: 3 Tips for Media Outreach

As PR pros continue to work closely with clients during a time of consistent change and an era of historical events, they face new challenges that come with garnering media coverage in the new reality of life in 2022.  Below … Continue reading

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Mar. 21

Timing Is Everything: The Dos and Don’ts of Launching Client Campaigns During A Tragedy

When preparing to make a client announcement, it’s critical to stay up-to-date on major news headlines leading up to and the day of to ensure it is tastefully done and positioned for optimal positive impact. Suppose your client’s press release … Continue reading

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