Author Archives: Jennifer Mirabile

Nov. 15

Back to Basics: Planning a PR Campaign

Whether you are promoting a new product, company-backed research or a new area of expertise, developing a solid plan is an important first step. Time and time again, it has been proven that sketching out a solid strategy, from research … Continue reading

Posted by ::

Aug. 28

I’m In My 30s and Use Facebook, but Do Your Customers?

You might have read the widely circulated Mashable article, I’m 13 and None of My Friends Use Facebook, with insight from a middle schooler about her social media usage—primarily Twitter and Tumblr—and her lack of interest in Facebook. As the … Continue reading

Posted by ::

Jun. 18

Media Interviews: Tackling Tough Questions

Most media interviews are known to serve up at least one or two difficult questions. To ensure an interview goes smoothly, it is important to review a potential list of topics – especially sensitive subjects – and appropriate talking points … Continue reading

Posted by ::

Apr. 24

PR & SEO: Outrank Your Competitors on Google

Today, public relations provides a strong support for a company’s search engine optimization (SEO) efforts, as content created by PR pros helps build trusted links for associated organizations or clients. With Google’s Penguin and Panda updates, PR teams should ensure … Continue reading

Posted by ::

Feb. 25

Multi-Tasking: Productive or Bad Prioritizing?

PR and marketing professionals are famous for juggling multiple initiatives or projects, as it is important for them to have a strong pulse on their company/or client, e.g., current objectives, products/solutions, industry trends and what the competition is doing.  Staying … Continue reading

Posted by ::

Jan. 03

PR New Year’s Resolutions for 2013

As 2013 kicks off, it is important to set professional goals along with your personal resolutions. Here’s a glance at my PR resolutions for the year ahead. Offer sound advice even if it deviates from current plans Making clients happy … Continue reading

Posted by ::

Dec. 14

Y&A Spark: Holiday Wishes; 2013 Predictions; Aligning PR, Marketing & Sales

The new edition of The Spark is here. In this issue, Y&A would like to send all of our clients and longtime friends warm wishes for a happy holiday season and bright New Year. As the year comes to a … Continue reading

Posted by ::

Sep. 27

Top Three Ways to Show Appreciation for PR Pros

One of the agency’s clients, Madison Performance Group, offers workforce recognition and incentive programs that increase employee motivation and productivity. So, we thought it would be fitting to offer our own guidance on how PR agencies should show appreciation for … Continue reading

Posted by ::

Aug. 15

PR Lessons Learned; Domino’s Pizza’s Unorthodox Advertising Approach

Southwest’s Spirit Magazine recently spotlighted Domino’s Pizza’s turnaround campaign demonstrating that with the right strategy, even subpar tomato sauce can translate into increased sales. Designed by ad agency Crispin Porter & Bogusky, Domino’s’ campaign focused on its lackluster pizza through … Continue reading

Posted by ::

Jul. 12

New Social-PR Tools Storify & Newsle

New social media resources are a dime a dozen for PR professionals and it can be a challenge to find the ones that will help bolster your PR programs and social media initiatives. Storify and Newsle are two sites that … Continue reading

Posted by ::