Author Archives: Eve Sheridan

Aug. 24

Authenticity Matters

I bought a new car this week and, as you might expect, the experience came with some interesting dealership encounters. One thing that became abundantly clear was which salespeople were interested in having a real conversation about what would motivate me … Continue reading

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Jun. 19

Take the Mic: Conference Speaking Tips

Conferences present significant opportunities for networking, client pipeline nurturing, partnership discussions, industry education and more as the in person forum drives stronger connections. Similarly, speaking at conferences has a greater impact on attendees than presenting via webinars or phone conversations. … Continue reading

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Apr. 21

Maximizing Partnership Announcements

As partnership announcements are often a dime a dozen in journalists’ eyes, it’s important to think outside the box to maximize promotion efforts and clearly convey the unique market-facing impacts. As the agency has promoted a number of partnerships for clients recently, … Continue reading

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Mar. 03

M&A PR: A Different Beast

Over the years, Y&A has developed and overseen public relations plans for mergers, acquisitions, combinations and other M&A scenarios on behalf of clients. Whether these transactions are large or small, the process is nonetheless complex and requires sophisticated coordination of … Continue reading

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Dec. 23

Longevity: Remember, Recharge, Reset

As 2014 comes to a close, all of us are reflecting on the last 12 months and the impact of that time on our lives. For our team, Young & Associates was recently honored as the #1 Boutique PR Agency … Continue reading

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Sep. 22

The Art of Media Relevancy

One of the most important parts of achieving stellar PR results is positioning corporate news so it fits into reporters’ interests today. Forget about the fact that hundreds of emails are slamming into their Inboxes each day and the phone … Continue reading

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Jun. 05

Are You A…Twammer?

Marketing and PR pros alike are constantly on the lookout for new, innovative ways to connect with their respective audiences—whether customers, prospects, partners or media. And while social media has proven to be yet another effective channel for business or … Continue reading

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Mar. 04

Conferences Can Reinforce Cooperative Spirit

I attended Street Fight’s Local Data Summit here in Denver last week and was impressed by the significant amount of idea sharing among competitors for the betterment of the location-based advertising and mobile industry. While there was strong thought leadership … Continue reading

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Dec. 17

‘Tis the Season: Practicing Gratitude

As 2013 comes to a close and the holidays are upon us, many of us get swept into the busyness of wrapping up last-minute activities and quickly looking ahead toward plans for the next year. This time of transition is … Continue reading

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Sep. 18

Y&A Takes DC for Fall Planning Meeting

We’ve just returned from an invigorating Y&A planning meeting and retreat in Washington, DC. Collectively taking in the city’s grandeur while collaborating on creative ideas, the team reflected on the past year and set thoughtful goals for taking Young & … Continue reading

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