Author Archives: Eve Sheridan

Dec. 03

What We Can Learn from the WeWork PR Nightmare

The WeWork corporate debacle has become a cautionary tale for the ages. Following a successful build-up in marketplace prominence, cache and value since its 2010 launch, global shared office space company WeWork’s reputation came tumbling down after a botched attempt to take … Continue reading →

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Nov. 05

It’s the End of the (PR) World as We Know It

I know, it sounds dramatic. Don’t worry though — this isn’t another post about the death of the press release. However, I do believe we are experiencing a significant shift in the way PR is viewed overall and how companies … Continue reading →

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Jul. 24

PR Tips for Funding

Investment funding announcements can be a powerful and proactive way to demonstrate company momentum through media relations. Rather than waiting for a filing to hit regulatory websites, companies can get ahead of the news by optimally framing funding messages through … Continue reading →

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May. 31

The Magic of PR Momentum

It often looks like a fit of starts and stops – a press release here, a byline article there, perhaps a few media interviews at a conference, all followed by…silence. This haphazard PR approach is often symptomatic of stretched-thin marketing … Continue reading →

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Jan. 17

Hard Hitting Thought Leadership

While some marketing programs put “thought leadership” into a catch-all category including thinly-veiled marketing articles, effective thought leadership programs go beyond self-serving topics or “how-to” articles and instead highlight new trends and strategic guidance on addressing buyers’ critical pain points. … Continue reading →

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Sep. 06

Back to School, Back to Messaging

We’re in the midst of back to school season, with families rushing to finish buying new supplies and hoping their kids are ready to re-focus on the school year ahead. For the business world, it’s a helpful reminder that corporate … Continue reading →

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Apr. 06

The Denver Post Has Moment of Redemption After Stadium Photo Gaffe

It started off as an embarrassing situation for The Denver Post. The only major daily newspaper serving the Denver metro area published a Colorado Rockies 25th anniversary Opening Day story with a very large photo of Citizens Bank Park in … Continue reading →

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Feb. 28

When There’s A Lull: Getting Media Traction During Slow News Times

It can be challenging to keep key media engaged if your organization struggles to generate a steady pipeline of newsworthy announcements. However, there are ways to keep the momentum going. With the right mix of relevant touchpoints and topic strategies, … Continue reading →

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Nov. 13

Q4 PR Race to the Finish

With 2018 planning becoming an immediate priority, it’s hard not to look ahead. But don’t say goodbye to 2017 just yet —there’s still a lucrative PR  window between now and the end of the year. During this time, reporters tend to … Continue reading →

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Aug. 21

Corporate Case Studies: Telling the Right Story

We often hear people say that products and services sell themselves with customer stories, but it isn’t that simple. The way the story is told matters greatly, as a company’s offerings continuously evolve and usage as well as results may not … Continue reading →

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