NEW YORK (April 17, 2008) – Sweeping the creative advertising design category, TMP Directional Marketing (TMPDM), a Yellow Pages and online search marketing agency, won five awards at the Yellow Pages Association’s (YPA) Industry Excellence Awards Gala at the Mandalay Bay in Las Vegas, April 8, 2008.
TMPDM received the following honors for outstanding achievement in print Yellow Pages and online local search products:
Category: Advertising within Print Directories, Creative Design
o Gold – “Glass America”
o Silver – “Pop-A-Lock”
o Bronze – “Trinity Industries, Inc.”
o Bronze – “Insurance.com”
Category: National Advertiser Success Story, Electronic Products
o Gold – “Long Tail Approach to IYP Advertising”
For TMPDM’s “Long Tail Approach to IYP Advertising” gold award, the search agency helped a national advertising client extend the reach of their advertising on several local search sites in numerous vertical categories, resulting in a 50 percent sales increase and a 70 percent lower cost per lead.
“TMPDM delivers unmatched value and creativity to its clients through customized online local search campaigns and distinct advertising,” said Stuart McKelvey, president and CEO of TMPDM. “With national advertisers facing increased competition in a crowded media marketplace, TMPDM, as recognized by the YPA awards, stands out due to our ability to quickly and efficiently connect businesses with their customers and drive sales.”
TMPDM is a repeat winner at the YPA Industry Excellence Awards, winning three awards in the creative field at the 2007 Gala.
“At YPA, we know that creativity makes a difference and that is why TMPDM was honored for their outstanding work in the Yellow Pages advertising and local search industry,” said Neg Norton, YPA president.
For more information about TMPDM’s search solutions, please visit www.tmpdm.com.
About TMP Directional Marketing, LLC
TMP Directional Marketing, the largest Yellow Pages and local search marketing firm, is independent and headquartered in New York with 600 employees and 19 offices in the U.S. and Canada. Combining its years of success in Yellow Pages advertising with online expertise gained as a former unit of Monster.com, TMPDM has captured over $430 million of the $2 billion national Yellow Pages print and online marketplace. TMPDM serves hundreds of clients, including more than 100 Fortune 500 companies. For more information, visit www.tmpdm.com.
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