Senior Director of Marketing
Rivermine
The Young & Associates team maintains a dynamic edge that is reflected in our stand-out programs and results. We’ve aligned our public relations practices with the rapid business and consumer adoption of new media, and our cornerstone methodologies continue to set us apart. Some of our program descriptions, available as part of a retainer relationship or special project, are included below. A job is not complete until we have applied our considerable experience, innovation and determination to exceed expectations.
Media and Analyst Promotion
To stay ahead in the technology marketplace, businesses must develop relationships with key media, analysts and industry influencers, including bloggers. Young & Associates has the know-how and established relationships to develop and conduct a successful media and analyst campaign – whether it is to launch a new product, announce a new marketing strategy or simply to keep our client's key media and analysts informed.
Meet the Press and Analysts
Targeting the most appropriate media and analysts to share your company's strategic messages, industry expertise and history is essential to positioning an organization. From the initial outreach to the logistics to the material development, Young & Associates manages the process and handles the details to assure a seamless and successful tour.
Briefing Preparation and Critique
Young & Associates will provide spokespersons a briefing document, participate in media interviews and provide feedback and additional coaching when needed.
Social Media
We understand the power social media plays in communicating to your audiences and are integrating social media elements with traditional public relations programs to drive brand recognition.
Blogger Relations & Blog Development
Monitoring relevant industry blogs is crucial in today's fast-moving media environment. Young & Associates contacts target bloggers, secures interviews/product reviews and provides blog comments on clients' behalf, when appropriate. In addition, we facilitate corporate blog development, write entries and monitor comments.
The agency establishes and maintains corporate Twitter programs to distribute news announcements, share best practices and comment on relevant industry news with meaningful marketplace insights.
Social Media Groups & Online Communities
Young & Associates develops and maintains social networking sites to promote client brands and engage current and prospective customers. The agency also helps turn corporate Web sites into online communities with guest commentary, client surveys, video and blogs to tie together social media forums and increase SEO efforts.
YouTube
Utilizing video is key for maximizing SEO and other promotional opportunities. We use online video to relay your company's value proposition, take a customer testimonial to the next level, introduce new products and capture your executives' speaking engagements.
SEO Press Releases
Young & Associates designs keyword campaigns for press releases to increase Search Engine Optimization (SEO) and Internet visibility and drive traffic to clients' websites.
Editorial Services
Well-written marketing, media and sales materials and web content are key fundamentals, as editorial presentation affects a company's perception by the media, analysts, customers, influencers and investors. Young & Associates interviews client content experts to craft top-quality materials that reflect your company's strategic messages, industry expertise and history.
Press Releases & Corporate Materials
Young & Associates uses a defined process to develop strategic, timely and news-worthy press releases and collateral materials that reflect your company's differentiators.
Web Content
Impactful web content should clearly and succinctly tell visitors what you do and why you’re an industry leader. Young & Associates distills and crafts your company's story – your history, approach and products and/or services – with a unified voice. We also can help establish a corporate blog.
Client Profiles & Case Histories
Young & Associates works directly with your clients, through your management and sales teams, to develop well-crafted success stories that address real world applications and directly impact your clients' businesses.
Product/Company Launches
For companies on the rise and preparing to launch a new name or product, the key to carving out a competitive edge is creating a buzz and maintaining proactive media and analyst relationships. Young & Associates has the expertise and experience to work with key management in the strategy development stage to define launch goals, responsibilities and expectations and to execute the strategy.
Media & Analyst Tour
One of the quickest ways to launch a new product or company is to brief key media, analysts and influencers. Young & Associates has the knowledge and established relationships to conduct a successful media and analyst tour, including material and presentation development and tour implementation.
Major Trade & Industry Conference Media Event
There is no better place to make a major company announcement than where your industry's key media, analysts and influencers have already gathered. Young & Associates will help identify a major industry occasion to use as a launch pad for a successful media event and will handle material development, event promotion and media and analyst interviews.
Thought Leadership
An effective thought leadership program provides a platform to reach potential clients and to build a company's industry reputation. Young & Associates creates turnkey programs to position a company's leadership as industry authorities. Our hand-holding approach guarantees your company's messages are on target and your leaders are at their best.
Speakers Program
Based on our experience and contacts, we identify priority conferences, program needs and speaker requirements for your company's thought leaders. We then work with your team to develop compelling speaker proposals for targeted opportunities. These engagements may range from in-person conference presentations or panels to Web conferences that feature "Meet the Expert" online dialogues.
Byline Articles
A company and its products can be established as "driving the market" through byline articles that address market trends and topics. Young & Associates gauges interest in specific topics and then works with your content experts to develop and place the articles.
Industry Awards
Young & Associates researches and obtains information on industry awards focused on growth, leadership and product development. Based on our research, Young & Associates recommends and facilitates your participation in appropriate award programs.
eNewsletter Program
Maintaining meaningful relationships with potential and current customers and industry stakeholders is paramount to the longevity of any business. Young & Associates develops winning eNewsletters that proactively alert recipients about your company's latest news and offerings, offer expert advice on pertinent industry topics, or announce an upcoming podcast/conference, etc. Young & Associates offers design/layout as well as content development services. View an example eNewsletter.
Events
Companies often use events or conferences to raise awareness of an issue or make significant announcements, including mergers, new products and funding. We have the resources and expertise needed to coordinate the event, provide onsite support, brief internal spokespersons and contact the media.
Strategic Planning & Coordination
To create a special event, Young & Associates meets with your management team to strategize and plan activities or help incorporate a media element. As details can be the difference between success and failure, Young & Associates handles vendor relationships and logistical activities onsite.
Media Presence & Presentation Development
So that the public and targeted prospective attendees will know about your event, Young & Associates ensures that there is a newsworthy element to the event and promotes media coverage. In addition, a well-trained spokesperson is key to the success of any event where media will be in attendance. Young & Associates assists in the presentation development and prepares your spokesperson for interviews.
