Leading In-Mall Mobile Retail Solution Provider Joins Top Brands at Premier Event
LOS ANGELES AND ORLANDO – January 7, 2015 – StepsAway, the leading mobile retail solution offering mall shoppers smartphone access to hyperlocal in-store deals, today announced that CEO Allan Haims will be presenting at the 2016 ICR Conference to be held January 11-13, 2015 at the JW Marriott Orlando Grande Lakes in Orlando, FL.
“Today’s retailers are focused on leveraging the synergies of digital and traditional marketing innovations to generate successful consumer engagement,” said Allan Haims, CEO of StepsAway. “By digitizing retailer’s in-store offers and extending their value through real-time mobile delivery, brands are using StepsAway to effectively reach more in-mall consumers while they are closest to the point of sale—literally steps away from the lease line.”
The ICR Conference welcomes presenters and attendees by invitation only. Haims’ presentation will be held Monday, January 11 at 12:35pm Eastern Time. More information on the conference can be accessed at www.icrconference.com.
The StepsAway web-based mobile app, SAMobile, provides shoppers smartphone access to hyperlocal in-store deals accessible via participating malls’ Wi-Fi networks. Through StepsAway’s patent-pending cloud-based technology platform, SAConnect™, national retailers can create and deliver promotions across multiple mall properties and mall owners, from their corporate headquarters on a single platform. Retailers can generate time-sensitive ‘flash sales’ that are valid for a short duration or offer chain-wide promotions that don’t expire. They can also micro-target specific malls, test pricing scenarios and dynamically modify offers based on developing business trends or inventory challenges.
About StepsAway
StepsAway is a market-first, in-mall mobile retail solution offering shoppers smartphone access to hyperlocal in-store deals—driving more brick-and-mortar transactions. StepsAway empowers mall owners to increase sales per square foot and gives retailers an innovative way to reach and influence on-property consumer purchase decisions. Consumers access StepsAway – SAMobile™ – via a web-based mobile app upon signing onto a mall’s Wi-Fi network and then peruse deals offered on premises. StepsAway’s cloud-based proprietary technology platform, SAConnect™, allows nationally based retailers to create and deliver promotions across multiple mall owners/locations. Officially debuted in August 2014, StepsAway is a privately held company with offices in Los Angeles and Los Gatos, California. For more information, visit www.stepsaway.com.
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