Flynn to Build Strategic Retailer Partnerships that Drive More In-Mall Sales
LOS ANGELES, December 1, 2015 – Continuing its rapid growth story, in-mall mobile retail solution StepsAway today announced that seasoned retail business development executive Shannon Flynn has joined the company as Director of Sales, National Accounts. As Sales Director, Flynn will be responsible for building strategic relationships with national retailers that are looking for innovative mobile solutions to drive transactions and increasing revenue in their brick and mortar locations.
A data and media technology sales veteran, Flynn has spent the bulk of her more than 20-year career focused on developing leads and increased revenue with new and emerging media channels. Bringing a broad range of demonstrated success, Flynn previously served in a variety of business development roles with technology media organizations including Connexity, Linkable Networks, OwnerIQ and TechTarget.
“Shannon’s dynamic business development experience and consultative approach working with a vast array of retailers is critical to helping them understand the value of working with new channels and technology solutions that will quickly monetize new brick and mortar revenues,” said Allan Haims, CEO of StepsAway. “Her deep insight will be invaluable in furthering the evolution of our product and aligning our go-to-market strategy based on market needs.”
The StepsAway browser-based mobile solution provides shoppers smartphone access to hyperlocal in-store deals accessible via a participating mall’s Wi-Fi network. Through StepsAway’s patent-pending cloud-based platform, SAConnect™, national retailers can create and deliver promotions across multiple mall properties and mall owners, from their corporate headquarters on a single platform.
StepsAway is currently deployed in many of the premier shopping centers across the U.S. including Short Hills Mall in New Jersey, North Star in San Antonio, Atlanta’s Perimeter Mall, and Northridge Fashion Center in Los Angeles.
StepsAway is a market-first, in-mall mobile retail solution offering shoppers smartphone access to hyperlocal in-store deals—driving more brick-and-mortar transactions. StepsAway empowers mall owners to increase sales per square foot and gives retailers an innovative way to reach and influence on-property consumer purchase decisions. Consumers access StepsAway – SAMobile™ – via a web-based mobile app upon signing onto a mall’s Wi-Fi network and then peruse deals offered on premises. StepsAway’s cloud-based proprietary technology platform, SAConnect™, allows nationally based retailers to create and deliver promotions across multiple mall owners/locations. Officially debuted in August 2014, StepsAway is a privately held company with offices in Los Angeles and Los Gatos, California. For more information, visit www.stepsaway.com.
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