Author Archives: Meggan Manson

Aug. 31

Looking for Validation in Media Relations

We’ve been interviewing to add a new professional to the Y&A team (hooray) and one of our go-to interview questions is how do you get around the challenge of promoting a client whose own clients won’t talk to the media. … Continue reading →

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Jun. 26

Analyst Relations: What’s in it for vendors?

While some technology executives are skeptical of analyst firms because of their hefty price tags, analyst relations is a critical element of most technology vendors’ thought leadership and PR programs. Tech industry analysts ranging from Gartner to Forrester to Aberdeen … Continue reading →

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May. 14

5 Tips to Maximize Media Coverage Mileage

A primary goal of any PR program is securing media coverage. Having a news outlet write about your company, quote your executives or use your client case study as an illustration of an industry best practice is an unbiased validation … Continue reading →

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Mar. 26

The Value of Contributed Bylines – Not a Sales Pitch

The wide acceptance and use of byline or contributed articles continues to grow thanks to the vast amount of content online outlets need and still shrinking news staffs. Almost all online outlets accept some form of written thought leadership and … Continue reading →

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Feb. 16

Thought Leadership – Playing Outside Your Comfort Zone

One of the primary goals of a strong public relations program is to increase the organization’s marketplace visibility and credibility. In almost all cases, that includes thought leadership and helping establish company executives as experts on relevant subjects through media … Continue reading →

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Dec. 21

A PR Partner Wish List

The holiday rush is in full swing and there certainly is no shortage of new tools, tips and resources to help consumers make good purchase decisions and maximize their holiday shopping budget. So in the name of shopping and saving … Continue reading →

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Nov. 22

Ingredients for a Successful PR Product Launch

In the spirit of Thanksgiving, as I double check my menu, grocery list and turkey cook times, let’s talk about the ingredients for a successful PR product launch. Product launches are not a one-way ticket to media fame. The key … Continue reading →

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Oct. 06

Balanced Social Media Posts: Curators vs Self Promoters

Social media dominates today’s media headlines, but companies are still struggling with the right balance of social media content/posts. Eric Boggs of Argyle Social, a social media dashboard tool, addressed this issue last week at Digital East. Argyle analyzed 150K+ … Continue reading →

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Sep. 07

A is for Apple, Back to PR 101

A chill is in the air. The one that comes with back-to-school, the start of football and a summer-to-fall closet switchover. What a perfect time to revisit some PR 101. What is PR? At its core, PR is a visibility … Continue reading →

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Jul. 20

PR Measurement: Not One Size Fits All

It has been said many, many times – you can’t draw a straight line from PR to revenue. However, that doesn’t mean we can’t measure PR. Just make sure you are measuring the right elements of the program. Here are … Continue reading →

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