Author Archives: Meggan Manson

Oct. 04

Understanding Media Outlet Nuances

The media landscape is constantly changing and same goes for PR. No matter whether you choose to work with a PR agency or not, there are some key nuances in interacting with the media that all marketing professionals and/or executives … Continue reading

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May. 09

And The Winner Is… Awards Programs 101

Awards are an important element of public relations programs as they provide third-party validation of company growth and momentum, product innovation and customer satisfaction. Whether trying to secure market credibility to support sales, drive thought leadership or boost company cachet … Continue reading

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Oct. 30

A Picture is Worth a Thousand Words

The idiom “a picture is worth a thousand words” may date back to the early 1910s but it still holds true some 100+ years later. And while many of us get our news in multiple formats online, the images that … Continue reading

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Jul. 11

Social Media Lessons from the Commander in Tweet

The top executive of the United States has been called the first Commander in Tweet. He has a penchant for tweeting – sometimes multiple times a day and at all hours – giving the media, US citizens and the world … Continue reading

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Jan. 24

4 Tips for Leveraging Hot-Button Media Issues

When hot-button issues arise in the media, should your company offer to comment? While we don’t advise taking political sides, if your spokesperson has relevant non-partisan industry insight, advice or analysis to offer, it can be a great opportunity for … Continue reading

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Sep. 29

Press Contact a Must: “Who You Gonna Call?”

The digital marketing evolution as well as the ease of use in sharing information via social media channels has clouded the need and relevance of the online press center, the place where reporters and others can go for a one-stop … Continue reading

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Jul. 11

The Art of the Phone Call – It Still Matters

In today’s technology driven world many of us rely on email, messaging apps and texting to communicate with clients, vendors, media, family, friends. Even my 7 year olds love to text their grandparents. With work, we are lucky to no … Continue reading

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Apr. 07

3 Tips to Pump Up Post-Conference Buzz

With March in the rearview mirror and with it SXSW, LeadsCon and a number of other key digital marketing conferences, it is time to start prepping for the next series of trade shows (regardless of the industry, it seems conferences … Continue reading

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Dec. 22

Disconnect for a Holiday Recharge

As we all sprint to the proverbial finish line – to the end of the year and holidays – it is a good time for a reminder to take time to disconnect. Put the phones and devices away, forget about … Continue reading

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