Author Archives: Meggan Manson

Jan. 24

4 Tips for Leveraging Hot-Button Media Issues

When hot-button issues arise in the media, should your company offer to comment? While we don’t advise taking political sides, if your spokesperson has relevant non-partisan industry insight, advice or analysis to offer, it can be a great opportunity for … Continue reading

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Sep. 29

Press Contact a Must: “Who You Gonna Call?”

The digital marketing evolution as well as the ease of use in sharing information via social media channels has clouded the need and relevance of the online press center, the place where reporters and others can go for a one-stop … Continue reading

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Jul. 11

The Art of the Phone Call – It Still Matters

In today’s technology driven world many of us rely on email, messaging apps and texting to communicate with clients, vendors, media, family, friends. Even my 7 year olds love to text their grandparents. With work, we are lucky to no … Continue reading

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Apr. 07

3 Tips to Pump Up Post-Conference Buzz

With March in the rearview mirror and with it SXSW, LeadsCon and a number of other key digital marketing conferences, it is time to start prepping for the next series of trade shows (regardless of the industry, it seems conferences … Continue reading

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Dec. 22

Disconnect for a Holiday Recharge

As we all sprint to the proverbial finish line – to the end of the year and holidays – it is a good time for a reminder to take time to disconnect. Put the phones and devices away, forget about … Continue reading

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Sep. 21

Facebook Frenzy: Why B2B Marketers Should Post on Facebook

Social media has been a PR essential for a while now but many B2B companies still overlook the influence of Facebook. Why is that? Do you think your customers don’t visit Facebook? How many times did you check Facebook yesterday? … Continue reading

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Jul. 17

No Bad Blood – The Power of PR Giants

This post originally appeared as a My Two Cents column in the July issue of Young & Associates’ newsletter The Spark. The full newsletter can be read here. When Taylor Swift penned an open letter to Apple protesting their plans … Continue reading

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May. 08

eBooks Are All the Rage

With the many opportunities to publish and repurpose content expanding and interest in reading lengthy white papers waning, many technology-driven companies have adopted eBooks as a way to educate BtoB consumers, generate leads and showcase thought leadership and market or … Continue reading

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Mar. 17

Striking PR Gold

Any one who says there is no such thing as luck in PR, or business for that matter, hasn’t experienced success. Sure success always relies on hard work and resilience, but striking gold usually involves a small dose of luck, … Continue reading

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