Author Archives: Jennifer MacLeid Qotb

May. 22

It’s Summer Break, But Don’t Put Your Media Relations Strategy on Hiatus

With the Memorial Day holiday right around the corner, now is a good time to ensure your PR program is on the right course for the summer season. Although the summer might not be the best time to launch an … Continue reading →

Posted by ::
Apr. 13

United Airlines: #PRfail

The United Airlines incident involving a passenger being dragged off an overbooked flight has drawn a monumental amount of attention and viral social sharing this week. Undeniably disturbing to watch, videos recorded by other passengers show an Asian man being forcibly … Continue reading →

Posted by ::
Mar. 20

A Tribute to Jean Young

In January, we received heartbreaking news that Jean Young, founder of Young & Associates, had passed away unexpectedly. A cherished friend and mentor, we considered Jean family for her unwavering strength and love, fierce loyalty, toughness, support and a little … Continue reading →

Posted by ::
Mar. 07

Upstate New York Giraffe April Achieves “It Girl” Status

I was pleasantly surprised when April showed up in my Facebook feed, on my TV and in conversations with friends over the last few weeks. Who is the latest “it girl”? April is the very pregnant giraffe at Animal Adventure … Continue reading →

Posted by ::
Feb. 17

Does Your Corporate Identity Need a Refresher?

As most industries evolve over the year – particularly in certain sectors of technology – and customers’ needs change, revisiting your overall corporate positioning and messaging is a smart strategy. While some executives may downplay the need for this exercise, … Continue reading →

Posted by ::
Dec. 14

Multi-Pronged PR Strategies for 2017

As the year comes to a close, it’s helpful for marketing teams to evaluate what has worked well and what could use improvement in the new year. While some companies implement PR as a single stream strategy, a perennial lesson learned … Continue reading →

Posted by ::
Nov. 16

2017 PR Planning: Don’t Overlook the Here and Now

It’s hard to believe it is almost Thanksgiving, which means 2017 planning in underway. While mapping out key initiatives for the coming year is important, don’t discount the power of Q4 media relations campaigns. Following are two ideas for maximizing … Continue reading →

Posted by ::
Oct. 24

Why Long-Term PR Engagements Reap the Most Rewards

PR programs are not a short-term investment. In fact, programs that have the chance to evolve with creative ideas and strategies and a variety of tactics are the ones that most often flourish and succeed. While a short three- or … Continue reading →

Posted by ::
Sep. 08

Ready for Analyst Relations?

Industry analysts hold significant power across many markets. Big-budget enterprise buyers often take their vendor and product advice and recommendations as gospel and rely on Magic Quadrants and Wave reports to create short-lists of vendors to consider before making purchases. It’s no … Continue reading →

Posted by ::
Aug. 29

Ten Tips for When the News Well Runs Dry

Every organization experiences a lull in corporate news. That doesn’t mean PR efforts should go dark. In fact, these quieter periods represent an excellent time to reconnect with journalists with fresh article ideas or about upcoming stories to determine if … Continue reading →

Posted by ::