Author Archives: Jennifer MacLeid Qotb

Nov. 05

It’s the End of the (PR) World as We Know It

I know, it sounds dramatic. Don’t worry though — this isn’t another post about the death of the press release. However, I do believe we are experiencing a significant shift in the way PR is viewed overall and how companies … Continue reading →

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Sep. 19

Content Marketing Ain’t Thought Leadership

Thought leadership is one of the oldest – and most effective – practices in the books for PR and marketing programs but in recent years it seems to be wrapped in with the latest content marketing fad. “We need more … Continue reading →

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Jul. 24

PR Tips for Funding

Investment funding announcements can be a powerful and proactive way to demonstrate company momentum through media relations. Rather than waiting for a filing to hit regulatory websites, companies can get ahead of the news by optimally framing funding messages through … Continue reading →

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Jul. 01

Y&A Spark: Investment PR Tips, Analyst Relations Fundamentals & Client Awards

Read our latest Spark newsletter for investment PR tips, analyst relations fundamentals, and when it makes sense to “pay to play” in PR. https://bit.ly/2XCIvYc

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May. 31

The Magic of PR Momentum

It often looks like a fit of starts and stops – a press release here, a byline article there, perhaps a few media interviews at a conference, all followed by…silence. This haphazard PR approach is often symptomatic of stretched-thin marketing … Continue reading →

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Apr. 15

4 Keys to Successful Award Programs

Awards programs offer growing and established companies additional credibility among employees, clients, prospects and thought leaders. No matter your size or industry, there is likely an award your company is eligible to submit for. But not all awards programs are the same. … Continue reading →

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Jan. 17

Hard Hitting Thought Leadership

While some marketing programs put “thought leadership” into a catch-all category including thinly-veiled marketing articles, effective thought leadership programs go beyond self-serving topics or “how-to” articles and instead highlight new trends and strategic guidance on addressing buyers’ critical pain points. … Continue reading →

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Dec. 14

Winning PR Strategies for New Year Planning

December is often a quieter period publicly (with the exception of those in the retail space), as marketing/PR and product development teams are dizzily working toward an early Q1 product launch or another major company-wide initiative to make some noise … Continue reading →

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Nov. 30

In-House PR versus a PR Agency?

When marketing budgets are tight, teams may question whether to retain an external PR agency versus handling PR in-house. However, in a 24/7 media environment, fast-growing organizations often need the backing of an external agency to effectively meet the demands … Continue reading →

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Sep. 06

Back to School, Back to Messaging

We’re in the midst of back to school season, with families rushing to finish buying new supplies and hoping their kids are ready to re-focus on the school year ahead. For the business world, it’s a helpful reminder that corporate … Continue reading →

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