Author Archives: Jennifer MacLeid Qotb
Returning to Gratitude: Pandemic Edition
Nine months into the pandemic, no one can ignore the ever-shifting challenges and expectations – whether you’re trying to maintain business collaborations virtually, managing a full-scale remote schooling environment or navigating family and social interactions (or perhaps all of these at once!). However, what … Continue reading
What Does the Media Want Now?
With the news cycle dominated by the pandemic, the election and racial injustice, it can be difficult to discern what is of interest to journalists on any given day. This includes national, local, business, technology and various trade media. Additionally, … Continue reading
The Positive Side of COVID-19
It’s been an incredibly busy past few months as we onboarded three new clients and managed the launch of several major client initiatives. In the not so subtle background loomed everything and anything related to COVID-19. Bored kids lurk just around the corner, Zoom calls … Continue reading
Content Relevance is King
With today’s news cycle changing – often dramatically – by the hour, organizations are trying their best to keep up by developing meaningful content that can be published before it gets stale. While it was common to promote both evergreen … Continue reading
Keeping PR Momentum Going During Crises
The past few months have thrown companies many a curveball as the effects of COVID-19 reverberate with operational, economic and psychological impacts. While seemingly chaotic at first, the next phase required putting a new order into sustainably maintaining business operations. … Continue reading
Communications: Remaining Nimble Amidst COVID-19
With the realization that work and life will be very different for the foreseeable future during the COVID-19 outbreak, most B2B companies are tackling challenges on how to effectively communicate both internally and externally. The marketing and communications team, which is … Continue reading
Editorial Calendars 101
Editorial calendars help lay out a given publication’s planned editorial topics and are a great opportunity to sync up with editors and reporters on aligned topics that our clients can address with news, trends and other points of view. Some … Continue reading
When Brand Storytelling Becomes Word Salad
Today’s marketers and communications professionals have been told countless times that they need to create a personally-connected narrative that bridges the company with its buyers. Coined “brand storytelling” in the early 2010s, the phrase and resulting approach has taken on … Continue reading
Customers, Customers Everywhere
Building a Customer Advocacy Program The push and pull of when, where and how to tap into the power of customers for marketing and sales purposes is always a balancing act. Customers who are happy to sing your praises are … Continue reading
What We Can Learn from the WeWork PR Nightmare
The WeWork corporate debacle has become a cautionary tale for the ages. Following a successful build-up in marketplace prominence, cache and value since its 2010 launch, global shared office space company WeWork’s reputation came tumbling down after a botched attempt to take … Continue reading