Author Archives: Jennifer Mirabile

Sep. 27

Doing the Right Thing: Corporate Giving

Everywhere I look over the past few weeks, there are heroes among us. Specifically, the many courageous heroes who are tirelessly advocating for those devastated by Hurricanes Harvey and Irma. During moments like this we should consider how we can … Continue reading

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May. 22

It’s Summer Break, But Don’t Put Your Media Relations Strategy on Hiatus

With the Memorial Day holiday right around the corner, now is a good time to ensure your PR program is on the right course for the summer season. Although the summer might not be the best time to launch an … Continue reading

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Mar. 07

Upstate New York Giraffe April Achieves “It Girl” Status

I was pleasantly surprised when April showed up in my Facebook feed, on my TV and in conversations with friends over the last few weeks. Who is the latest “it girl”? April is the very pregnant giraffe at Animal Adventure … Continue reading

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Oct. 24

Why Long-Term PR Engagements Reap the Most Rewards

PR programs are not a short-term investment. In fact, programs that have the chance to evolve with creative ideas and strategies and a variety of tactics are the ones that most often flourish and succeed. While a short three- or … Continue reading

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Aug. 29

Ten Tips for When the News Well Runs Dry

Every organization experiences a lull in corporate news. That doesn’t mean PR efforts should go dark. In fact, these quieter periods represent an excellent time to reconnect with journalists with fresh article ideas or about upcoming stories to determine if … Continue reading

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Jun. 09

PR from 2004 to 2016 – Celebrating 12 Years with Y&A

This month marks my 12th year with Young & Associates. As I reflect on the last decade, it is certain the PR industry has evolved its fair share. While a lot has changed from how consumers digest content to how … Continue reading

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Feb. 23

Embargoes: Still Viable, But Do Your Research First

For many journalists, embargoed news releases represent an advance preview of critical news before an announcement hits the wire. Typically, they offer reporters additional time to process the news, gather additional research, schedule interviews and write their stories to be … Continue reading

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Dec. 14

Gravity Payments’ Overnight Celebrity Doesn’t Spell Success

In a story that sounded too good to be true, Dan Price, CEO of credit card processing company Gravity Payments, announced in April that he would equalize all salaries to a minimum of $70,000 a year. He also planned to … Continue reading

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Oct. 09

3 PR Tips to Close Q4 Strong

The weather is cooling down in many parts of the country, but in many cases PR activities are heating up for organizations. A strong PR push in Q4 can help companies achieve their overall 2015 corporate and marketing objectives and … Continue reading

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Jul. 29

Extending the Value of White Papers

White papers continue to be a strong marketing asset as they demonstrate thought leadership and serve as informative guides for customers and prospects. However, once the white paper is written, it must be properly promoted to reap the full benefit. … Continue reading

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