Approach.

Tenacity is a Good Thing

Companies that select Young & Associates as their strategic public relations partner receive full-service attention—from Day One. To ensure that all client situations and needs are fully addressed through tailored programs that pack the most punch, there are three major phases to each account:

Discovery: Getting to Know Each Other

When discussing a relationship with a potential client, Young & Associates’ goal is to formally introduce the agency – our distinct style, approach and experience – and learn as much as possible about the company in need. We encourage potential clients to ask us questions as well. We then develop a tailored PR program proposal that aligns with the company’s needs and objectives.

Kick-Off: Hit the Ground Running

Partnering with our clients through close collaboration is one of Young & Associates’ time-tested success factors. The program begins with an initial planning meeting with the client’s PR influencers and decision makers and the designated Young & Associates account team to establish program priorities, objectives, roles and measurement.

Momentum: Maintain Focus & Creativity

Once the PR program foundation is solidified, Young & Associates shifts to continuing the program’s momentum with a steady pipeline of activities. Through regular communication, Young & Associates keeps a pulse on the company’s progress to ensure the program stays infused with creativity and fresh activities.

"Young & Associates' creative media relations and targeted analyst programs truly complemented our company's marketing activities. The firm’s strategic approach to project management, dedication and quick adaptation to change makes them an invaluable part of the team."
 
Cindy Zhou
Global SVP of Marketing & Sales Operations :: BackOffice Associates