The idiom “a picture is worth a thousand words” may date back to the early 1910s but it still holds true some 100+ years later. And while many of us get our news in multiple formats online, the images that go along with those news stories are critical to the messaging and impressions.
This is especially true for new product stories. A great story with a shoddy image or unreadable screenshot jeopardizes the impact and reputation of the product in question. In fact it can be a sticky situation for the PR team responsible for promoting the new product. Pitching an editor on the importance of a product but not having any visuals (or the right size or resolution image) to show the product or what it can do is awkward. Further, with less print-ready opportunities existing today, marketers aren’t always ready with 300-dpi images, and this can be challenge when securing media coverage with print publications.
Image issues also extend into social media as so much of the social landscape is image-centric and each social media channel uses slightly different file sizes. So when preparing for an announcement – whether product, person or trend driven – proactively address your image resources. Do you have a relevant image? Is it a good representation of the story or product? Do you have the right size, type and resolution? Answering these questions will go a long way in making sure your image’s “thousand words” support the messaging you’ve spent weeks or months crafting.