Finally! Young & Associates has its own blog. Welcome to The Matchbox. We are very excited to have a new channel to share with readers an inside view of how we work and think. Our goal is to offer our PR and marketing insights, best practices and challenges, with a conversational style that helps everyone get to know us better and hopefully offers some valuable tips along the way. The whole gang will be contributing – both Jennifers (MacLeid Qotb and Mirabile), Eve, Jean and me – and we invite you to comment and share as well. We don’t expect everyone to always agree and hope for some lively discussions.
In arriving late to the blog party (can we even call it fashionably late at this point?), we’d like to offer a few insights we’ve dealt with along the way:
Don’t over think it: A blog is not meant to be the be all and end all on any topic. Use blog posts as conversation starters.
Don’t be everything to everyone: Our expertise is our PR and marketing counsel and that is what we intend to focus on, so while you will probably hear about some of our client pursuits this will not be a client industry forum and will not be a breaking news source.
Do be yourself: Young & Associates is a tenacious and aggressive agency with real insight to real business issues – this is what we plan to share.
Do plan: While a blog should offer timely insight, have some back up or planned editorial content to fill in the holes when life – or work in our case – gets too busy.
Talk again soon.